We work with the board. We bring the insights and experience gained from working across multiple industries and we help you shape strategy.
We work with the business leaders as an independent advisor or more formally with boards and management teams in an executive or non-executive capacity; to devise and critically appraise business strategy.
We can provide advice; We can provide a different perspective to addressing the strategic challenges in your business, and our input often leads to innovative and bespoke solutions.
We also complete discrete, project-based work for our clients, we participate in management buy-outs, management buy-ins, fundraisings, mergers and acquisitions and exit strategies for businesses. We can help you with business planning, business valuations, restructures and refinancing.
In our experience, one of the characteristics that is common to organisations that are growing quickly is the tight integration between their sales and marketing functions.
Conversely, a common pain communicated by prospects in new business meetings is that the commercial teams exist in silos, resulting in a lack of accountability, ineffective reporting and lots of finger pointing.
We have had the privilege to work in a number of exceptional businesses. While they have existed in different sectors and been at different stages of development and of various size, a consistent factor has been the tightly integrated nature of the sales and marketing functions.
So, if you need the plurality of your teams to be a bit more singular, if you need a set of joined up KPI’s that help to identify how the marketing effort is affecting the sales number, then we can help you to see the wood from the trees...
At Reach Revenue we know that we must consult: to diagnose before we prescribe.
But we also know that however much strategy and planning takes place, eventually somebody has to actually do the work - to execute; run the meetings, hire, fire, set and review the KPI’s. Engage with customers, maybe even ask for the order...
So, if you decide to work with us and if you analyse where the money you have spent with us has gone, you will find that most of your investment has been made in our team spending time with your team at a tactical level doing the stuff that needs to be done so that the number also gets done, and you can measure outcomes.
We will do the strategic stuff, we will document what we have been doing, but at the end of the day we will be focussed on doing the things that drive your strategic objectives and that usually about growing reach and ultimately revenue.
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It all starts with a chemistry testWe don’t charge you to get to decide if you want to work with us, or if we understand you and your business. You can't please all the people all the time and nor can we. Sometimes the chemistry just isn’t there. So, we expect to invest a little time in you before you invest any money in us. We will meet with you and your team – we will take the time that’s needed and provide you with a proposal that outlines how we believe we can best work together.
Talk to us
Once we have agreed that we are going to work together, the first task is to agree where we are. We undertake a 3, 5, or 10 day review. We will spend time in your business working with you and your team. We will produce a report for you. The structure will be consistent, irrespective of the level of detail and the final section of the report is always an activity plan – a timeline detailing our recommendations together with our estimates of the time needed to execute.
Marketing as a Service
We have carried out your review, now it’s time to do the work. Typically, we find customers that really need us; need us because they don’t have the resources in the business to generate the pipeline they need. To this end we have created a ‘shopping list’ of services that cover all the channels your business will need to consider. This includes website & database management, SEO, PPC, social media, web re-targeting and email marketing. Not everything performs well for every industry so we, as part of our review, provide a suggested activity plan. This is an evolutionary process and, as with most things digital, can be refined quickly when needed.
Helping you shape the future with Reach Revenue. Sometimes our clients just need a sounding board – an independent advisor to help shape strategy and to sense-test management thinking.
We have worked with over 30 businesses in the last eight years, we can offer insight garnered from a wide and deep range of management styles.
An experienced leader without the overheads of a full-time hire. Our clients are often surprised to learn just how big the gap is between hiring a fulltime sales director and engaging a member of the Reach Revenue team. We bill you on a fixed price basis. We charge expenses at cost. Our team don’t need a company car, an office a pension, life assurance or private health. We turn up – we execute, based on pre-agreed goals and our notice period is only 30 days.
Mentoring & development
Cost effective support and development for your team. We often meet teams with poor structure, but great potential. If you have some future superstars and you don’t have the time, or perhaps the expertise, to develop them into tomorrow's leadership team, talk to us about a mentoring contract. Typically, this service is delivered, largely, remotely and is consequently an inexpensive way to provide support for your team.
Training & coaching
Training packages shaped to support your growth plans. It’s the first thing our clients want to remove from the suggested programme but there is no replacement for healthy reinforcement. We can help you to introduce the processes within inside sales and assist with the development of the customer facing team. We have a menu of fixed price training plans that will remind, re-motivate and restore your sales and marketing team.