The adage ‘Content is King’ isn’t the entire picture. As we have highlighted in our previous articles on content strategy and analytics, without a proper distribution plan—the Queen in this chess game—your high-value content may not reach its target audience or achieve its potential ROI. This article will delve deeper into ten actionable strategies to turbocharge your content distribution and escalate your ROI.
1. Conduct In-Depth Audience Analysis:
Streamlining distribution starts with a granular understanding of your audience. Create comprehensive buyer personas by conducting demographic, behavioural, and psychographic analysis. Identify the platforms they frequent, their content consumption patterns, and the challenges they face in their roles.
2. Advanced SEO Tactics:
Building on our recent discussion about SEO, think about structured data and rich snippets, which can enhance visibility in SERPs. Consider voice search optimisation as well, as this search method gains popularity.
3. Social Media – Beyond Posting:
For LinkedIn, explore features like ‘LinkedIn Pulse’ for article publishing or SlideShare for sharing presentations. Utilise LinkedIn Groups and make sure to engage, not just broadcast.
4. Email Marketing Segmentation:
Instead of one-size-fits-all emails, segment your email list based on specific criteria like industry, role, or engagement level. Tailor your messaging and content offerings to suit each segment.
5. Thought-Leader Partnerships:
Forge relationships with thought leaders in your industry. Guest posts, co-hosted webinars, or joint research reports can boost your content’s reach and credibility.
6. Activate Your Sales Team:
Equip your sales team with content and train them on social selling techniques. Their personal networks can be a valuable content distribution channel.
7. Multi-format Content Repurposing:
Turn blog posts into video scripts, infographics, podcast episodes, or LinkedIn SlideShares. Different formats can appeal to different segments of your audience and be shared on various platforms.
8. Strategic Paid Advertising:
Consider LinkedIn Sponsored Content or Google Display Ads. With detailed targeting options, your content can reach a highly relevant audience.
9. Analytics-Driven Optimisation:
Utilise analytics to understand which distribution channels, content formats, and topics are resonating with your audience. These insights can guide your content creation and distribution strategy.
10. Consistent Distribution Schedule:
Maintain a consistent schedule, and consider timing carefully. Posting when your audience is most active can enhance visibility and engagement.
At Reach Revenue, we work with business leaders and investors to develop growth strategies. We offer a range of services, including digital marketing, lead generation, and sales enablement, providing resource and support as needed.
To find out how we can help you, please call 0203 858 8030 or email email@example.com.