We’re often surprised that businesses do not have a structured plan for how to sell more to existing customers. In 1957 Igor Ansoff worked out that if
Using Technology and Measurement To Ensure Sales and Marketing Success
All too frequently when working with new clients we see a lack of existing sales and marketing performance goals and measures. After all, without
What Millennials Want
Ahhh, Millennials. That elusive market of 20 and 30 somethings. Born between 1980 and 2004, the Millennial generation grew up in a place largely free
GDPR – 473 days later…
It has now been 473 days since the General Data Protection Regulations (GDPR) came into force. The build-up was huge, with business inboxes from
The RR Lifecycle – Stage 5 – Customer Retention
Is Your Customer Experience Core Or Ancillary To Your Operation? There is little doubt that some companies simply do not understand the value of
The RR lifecycle – Stage 4 – Making the sale
Over recent months, in a series of articles, we have been providing an in-depth perspective on our sales and marketing lifecycle model; which we
The RR Lifecycle – Stage 3 – Engagement with prospects
In our previous articles on the customer lifecycle, we have looked at what it takes to develop your brand and then attract prospective clients to your
The RR Lifecycle – Stage 2 – Finding Clients
In our series of articles on the lifecycle for sales and marketing success, we have talked about how creating alignment, trust, and attraction with
The RR Lifecycle – Stage 1 – Creating A Brand That Lasts
Stage 1 of our life-cycle in helping businesses achieve their sales revenue goals relates to creating awareness. We have discussed the importance of