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Nik Smith

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Marketing speak translated

August 7, 2021

Translating marketing speak for CFO’s

Marketing has come a long way in the past decade, and as a result, new marketing lingo is constantly being invented, often to the considerable

Category iconWhat we think

Closing deals

July 15, 2021

The Reach Revenue Lifecycle For Sales And Marketing Success

At Reach Revenue we have one primary objective; to make sure your business achieves its sales revenue goals. But to achieve this seemingly simple

Category iconMarketing best practice,  Sales & Marketing alignment,  Sales Improvement

What we think

June 10, 2021

Lead and direction, not lethal injection…

At Reach Revenue we help businesses create a best practice sales and marketing capability. We are an agile, virtualised organisation, meaning that we

Category iconWhat we think

Image for our latest post

November 15, 2020

In modern business has marketing now eclipsed sales? 

In the era of modern business, the role of marketing and sales functions has shifted considerably in recent years.  The marketing department is no

Category iconWhat our clients think,  What the world thinks,  What we think

Marketing speak translated

August 5, 2020

Marketing Speak Translated

As we move to the next stage of these strange and worrying times, hopefully you have been able to take advantage of the government backed support and

Category iconSales & Marketing alignment,  Sales Improvement,  What our clients think,  What the UK thinks,  What we think

What we think

July 29, 2020

What Can An Agile Workforce Do For Your Business?

In a piece in the Financial Times in January 2019 the author cites a talk by Paul Dolan, professor of behavioural science at London School of

Category iconModern Business,  What our clients think

Image for our latest post

June 22, 2020

When Agile becomes Fragile

In today’s modern working world, many businesses are ditching the traditional office desk, choosing instead to adopt the concept of agile working to

Category iconWhat our clients think,  What we think

Image for our latest post

May 15, 2020

Cutting the cost of sales, using agile methods

There is no doubt that the traditional model of sales (think Arkwright’s in ‘Open All Hours’ or ‘Are You Being Served’) is a dim and distant memory.

Category iconWhat we think

What we think

April 2, 2020

The Reach Revenue Lifecycle – Stage 1: Creating Awareness

In our last article, we took a broad overview of how Reach Revenue help businesses to achieve their sales revenue goals. Reach Revenue’s Directors,

Category iconMarketing best practice,  Modern Business,  Sales & Marketing alignment,  Sales Improvement,  What the UK thinks

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