It has now been 473 days since the General Data Protection Regulations (GDPR) came into force. The build-up was huge, with business inboxes from
The RR Lifecycle – Stage 5 – Customer Retention
Is Your Customer Experience Core Or Ancillary To Your Operation? There is little doubt that some companies simply do not understand the value of
The RR lifecycle – Stage 4 – Making the sale
Over recent months, in a series of articles, we have been providing an in-depth perspective on our sales and marketing lifecycle model; which we
The RR Lifecycle – Stage 3 – Engagement with prospects
In our previous articles on the customer lifecycle, we have looked at what it takes to develop your brand and then attract prospective clients to your
The RR Lifecycle – Stage 2 – Finding Clients
In our series of articles on the lifecycle for sales and marketing success, we have talked about how creating alignment, trust, and attraction with
Using Technology and Measurement To Ensure Sales and Marketing Success
All too frequently when working with new clients we see a lack of existing sales and marketing performance goals and measures. After all, without
The RR Lifecycle – Stage 1 – Creating A Brand That Lasts
Stage 1 of our life-cycle in helping businesses achieve their sales revenue goals relates to creating awareness. We have discussed the importance of
The Reach Revenue Lifecycle – Stage 5: Retention
How To Keep Your Clients In our previous articles illustrating the life-cycle of the Reach Revenue approach, we have looked at creating awareness,
The Reach Revenue Lifecycle – Stage 3: Engagement
In our series of articles so far on our approach to sales and marketing, we have discussed the fundamentals of creating awareness of your brand,