We’re often surprised that businesses do not have a structured plan for how to sell more to existing customers. In 1957 Igor Ansoff worked out that if
Effective Sales Meetings
We all enjoy it when our relationships with our colleagues are predictable, inspiring and productive and yet sales meetings are often none of those
Setting & Measuring KPI’s
Wikipedia tells us: “A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an
We Fix Sales Problems
Over the last 7 years we have helped more than thirty businesses to improve their sales capability and increase revenues. We are a consulting
Using Technology and Measurement To Ensure Sales and Marketing Success
All too frequently when working with new clients we see a lack of existing sales and marketing performance goals and measures. After all, without
GDPR – 473 days later…
It has now been 473 days since the General Data Protection Regulations (GDPR) came into force. The build-up was huge, with business inboxes from
The RR Lifecycle – Stage 5 – Customer Retention
Is Your Customer Experience Core Or Ancillary To Your Operation? There is little doubt that some companies simply do not understand the value of
The RR lifecycle – Stage 4 – Making the sale
Over recent months, in a series of articles, we have been providing an in-depth perspective on our sales and marketing lifecycle model; which we
The RR Lifecycle – Stage 2 – Finding Clients
In our series of articles on the lifecycle for sales and marketing success, we have talked about how creating alignment, trust, and attraction with