Wikipedia tells us: “A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an
We Fix Sales Problems
Over the last 7 years we have helped more than thirty businesses to improve their sales capability and increase revenues. We are a consulting
Using Technology and Measurement To Ensure Sales and Marketing Success
All too frequently when working with new clients we see a lack of existing sales and marketing performance goals and measures. After all, without
GDPR – 473 days later…
It has now been 473 days since the General Data Protection Regulations (GDPR) came into force. The build-up was huge, with business inboxes from
The RR Lifecycle – Stage 5 – Customer Retention
Is Your Customer Experience Core Or Ancillary To Your Operation? There is little doubt that some companies simply do not understand the value of
The RR lifecycle – Stage 4 – Making the sale
Over recent months, in a series of articles, we have been providing an in-depth perspective on our sales and marketing lifecycle model; which we
The RR Lifecycle – Stage 2 – Finding Clients
In our series of articles on the lifecycle for sales and marketing success, we have talked about how creating alignment, trust, and attraction with
The RR Lifecycle – Stage 1 – Creating A Brand That Lasts
Stage 1 of our life-cycle in helping businesses achieve their sales revenue goals relates to creating awareness. We have discussed the importance of
The Reach Revenue Lifecycle – Stage 5: Retention
How To Keep Your Clients In our previous articles illustrating the life-cycle of the Reach Revenue approach, we have looked at creating awareness,