There’s a misconception that a lot of business leaders are under that in this modern, digitally driven age we don’t have to actually ask for the order
Marketing Speak Translated
As we move to the next stage of these strange and worrying times, hopefully you have been able to take advantage of the government backed support and
The Reach Revenue Lifecycle For Sales And Marketing Success
At Reach Revenue we have one primary objective; to make sure your business achieves its sales revenue goals. But to achieve this seemingly simple
The Reach Revenue Lifecycle – Stage 1: Creating Awareness
In our last article, we took a broad overview of how Reach Revenue help businesses to achieve their sales revenue goals. Reach Revenue’s Directors,
The Reach Revenue Lifecycle – Stage 3: Engagement
In our series of articles so far on our approach to sales and marketing, we have discussed the fundamentals of creating awareness of your brand,
The Reach Revenue Lifecycle – Stage 4: Conversion
Closing the deal In this latest article in our series illustrating the Reach Revenue approach, we discuss the most important topic of all – making a
The Reach Revenue Lifecycle – Stage 5: Retention
How To Keep Your Clients In our previous articles illustrating the life-cycle of the Reach Revenue approach, we have looked at creating awareness,
What is a sales pipeline?
When we talk about a pipeline, we are talking about a list of the deals that we expect to close in the timeframe that is appropriate to your business.
Key Account Plans and Account Based Marketing (ABM)
We’re often surprised that businesses do not have a structured plan for how to sell more to existing customers. In 1957 Igor Ansoff worked out that if