Marketing affects a large number of activities within most organisations. However, three topics should be addressed to enhance the long-term
Marketing Speak Translated
As we move to the next stage of these strange and worrying times, hopefully you have been able to take advantage of the government backed support and
The Reach Revenue Lifecycle – Stage 1: Creating Awareness
In our last article, we took a broad overview of how Reach Revenue help businesses to achieve their sales revenue goals. Reach Revenue’s Directors,
The Reach Revenue Lifecycle – Stage 2: Attraction
If you have kept up to date with our series of articles on our approach to sales and marketing, you will understand how we step outside of the
The Reach Revenue Lifecycle – Stage 5: Retention
How To Keep Your Clients In our previous articles illustrating the life-cycle of the Reach Revenue approach, we have looked at creating awareness,
Sales Process
If you read my last article about setting and measuring KPIs you will know that I believe that good KPIs are the product of a good business plan. KPIs
What Millennials Want
Ahhh, Millennials. That elusive market of 20 and 30 somethings. Born between 1980 and 2004, the Millennial generation grew up in a place largely free
The RR Lifecycle – Stage 5 – Customer Retention
Is Your Customer Experience Core Or Ancillary To Your Operation? There is little doubt that some companies simply do not understand the value of
The RR Lifecycle – Stage 3 – Engagement with prospects
In our previous articles on the customer lifecycle, we have looked at what it takes to develop your brand and then attract prospective clients to your