At Reach Revenue, we understand that business growth is a multifaceted journey. Before we start working with clients we complete a strategic review. We’ve developed a comprehensive five-pillar, 25-point framework that enables us to critique the complete sales and marketing function for our clients. We start our engagements with a clear plan and a proposed activity list against which our success can be measured.
Plan: To quote Lewis Carroll: “If you do not know where you are going, any road will get you there”. Our journey begins with meticulous planning. This phase involves aligning your business goals with your corporate strategy, developing your value proposition, and understanding your addressable market. We conduct an in-depth analysis of your competitive landscape, which leads to the creation of an effective go-to-market strategy.
- Alignment to Corporate Strategy: This ensures your sales and marketing goals are in sync with the wider corporate strategy.
- Value Proposition: We help define and refine your unique offering, making your business stand out.
- Addressable Market: We evaluate your addressable market to uncover new growth opportunities.
- Competitive Landscape: A thorough analysis of your competitors helps us identify opportunities and threats.
- Go-to-Market Strategy: We devise a powerful strategy tailored to your specific business needs.
Presence: Your online presence in particular directly influences your brand perception. We start by assessing your current market and online presence, followed by identifying opportunities for improvement. Our strategic approach ensures any changes positively impact your overall business strategy. By crafting compelling messages, we assist in effectively attracting your target audience.
- Current Presentation: We scrutinise how your brand is presented to the market.
- Opportunities: We identify potential areas of improvement to enhance your presence.
- Strategy Impact: An assessment of how these opportunities could influence how your business strategy is determined.
- Messages: Your core messaging is evaluated and enhanced for greater impact.
- Attracting Audience: Finally, we craft strategies to attract your ideal audience effectively.
Process: Robust processes form the backbone of any successful organisation. We support you in formulating a well-defined marketing plan, streamline your lead generation, and help shape your sales methodologies for winning over customers. A focus on maximising customer lifetime value, leveraging CRM and technology, and creating engaging web content and collateral, enhances your business process efficiency.
- Marketing Plan, Pipeline and Lead Generation: We evaluate and optimise these areas to maximise outcomes.
- Sales Methodology: We examine your methods and strategise on winning customers.
- Customer Lifetime Value: We provide recommendations to maximise the value of each customer.
- CRM and Technology: Our expertise in CRM and technology ensures your processes are streamlined.
- Web, Content, and Collateral: These elements are reviewed and enhanced to increase online engagement.
People: Your most valuable asset. We analyse roles and organisational structures, offer support in hiring and onboarding, and ensure your team receives adequate training and development. We help devise rewarding salary, commission, and bonus schemes that promote high performance, and foster a culture that encourages knowledge sharing.
- Roles and Organisational Structure: We provide insights to ensure alignment with your business strategy.
- Hiring and Onboarding: We guide you to ensure you have the right people on your team.
- Training and Development: We assess and enhance programs to empower your team.
- Salary, Commission, and Bonus Schemes: These are reviewed to incentivise performance.
- Culture and Knowledge Sharing: We foster a culture that encourages knowledge sharing.
Performance: Performance tracking is vital for continuous improvement. We assist in establishing robust forecasting models, metrics, and KPIs. We also guide you in organising effective sales meetings and structures. Our performance management systems, combined with strategic sales planning, ensure alignment with your wider business objectives.
- Forecasting, Metrics and KPIs: We establish robust measures for tracking performance.
- Sales Meetings and Structures: We help optimise the structure and effectiveness of your sales meetings.
- Performance Management: Our performance management systems ensure continuous improvement.
- Strategic Sales Planning: We aid in planning to optimise sales efforts.
- Integration with Wider Business: We ensure your sales efforts align with wider business operations.
To explore how Reach Revenue can supercharge your growth journey, call us on 0203 858 8030 or email firstname.lastname@example.org.