In our series of articles so far on our approach to sales and marketing, we have discussed the fundamentals of creating awareness of your brand,
Closing the deal In this latest article in our series illustrating the Reach Revenue approach, we discuss the most important topic of all – making a
How To Keep Your Clients In our previous articles illustrating the life-cycle of the Reach Revenue approach, we have looked at creating awareness,
When we talk about a pipeline, we are talking about a list of the deals that we expect to close in the timeframe that is appropriate to your business.
We’re often surprised that businesses do not have a structured plan for how to sell more to existing customers. In 1957 Igor Ansoff worked out that if
We all enjoy it when our relationships with our colleagues are predictable, inspiring and productive and yet sales meetings are often none of those