So, your bags are packed, you've ditched the office desk for a couple of weeks. You are embracing the concept of agile working and taking well-earned
The RR Lifecycle – Stage 5 – Customer Retention
Is Your Customer Experience Core Or Ancillary To Your Operation? There is little doubt that some companies simply do not understand the value of
The RR lifecycle – Stage 4 – Making the sale
Over recent months, in a series of articles, we have been providing an in-depth perspective on our sales and marketing lifecycle model; which we
The RR Lifecycle – Stage 3 – Engagement with prospects
In our previous articles on the customer lifecycle, we have looked at what it takes to develop your brand and then attract prospective clients to your
The RR Lifecycle – Stage 2 – Finding Clients
In our series of articles on the lifecycle for sales and marketing success, we have talked about how creating alignment, trust, and attraction with
The RR Lifecycle – Stage 1 – Creating A Brand That Lasts
Stage 1 of our life-cycle in helping businesses achieve their sales revenue goals relates to creating awareness. We have discussed the importance of