We are Marketers who get Sales, and Sales leaders who get marketing.
When we started working, business people needed sales people if they wanted to acquire a product or service – they would actually need to be sold to! They would need someone to help understand what was needed, and why. The buyer would need pricing and an understanding of the acquisition process. Perhaps the buyer would need to see what they were getting or talk to other businesses who had the thing they needed.
As the accessibility of the web has become practically universal and as more and more information has become available online, so buying habits have changed to embrace the technology available. Today, buyers don’t need to talk to anyone until they know what they want. They often buy in the same way that we do personally – they are influenced by multiple channels, mostly digital: they do their research online and they often know how much they want to pay and who they want to engage with before they’ve even spoken to a single supplier.
We started Reach Revenue to help businesses to address the challenge of transitioning to a digital, content obsessed landscape – helping our clients to earn the right to engage with potential customers at the right time, in the preferred manner, and to grow more quickly as a result.
We have form.
We’ve grown an IT services business from 12 to 120 employees in less than 5 years in a fiercely competitive market. We did it by creating a tightly integrated sales and marketing capability that excelled at identifying new name prospects whilst maintaining strong links with existing clients, creating a loyal and profitable client base.
We have also taken a 6500 strong global business with 30 years history of sales and marketing teams, working in disparate silos, and created a joined-up sales and marketing capability, enabling the business to stand out in an increasingly competitive digital landscape.
John has been a business principal for almost thirty years. After a career in the IT Services and software industry John has spent the last 8 years working with businesses in a number of capacities; as an interim commercial leader, a non-executive director and as a consultant. Engagements have been with a broad mix of companies from a wide range of sectors. The scope of work has ranged from a summary strategic review to an 18 month interim leadership role. The common thread across all the engagements has been the clients desire to improve its sales and marketing capability. John typically works with three to four businesses at any one time providing a range of services, from telephone based mentoring to assistance with tactical or interim leadership.
Nik has spent over 20 years in a variety of Senior Marketing positions. His experience ranges from leading Sage Group’s European mid-market team, consulting for Microsoft and Oracle channels, and heading up the strategy and planning for Macmillan Cancer Support, to providing mentoring and support to under resourced marketers in ambitious SME’s. Nik has led teams covering the full marketing mix, from Brand and PR to Social and, more increasingly, driving businesses towards a stronger digital approach and online strategies. Although Nik demonstrates expertise across all of the key disciplines required of the modern marketing team, his focus is always on business growth and more fundamentally, lead generation, nurture and customer retention.
Corinne is the co-founder of a niche content marketing business set up to create engaging and effective website landing pages, articles, press releases, newsletters, advertisements, blogs and white papers for law firms. The business holds onto the number one spot in Google for search terms relating to legal copywriting. Their goal is to achieve the same results for all their sectors. With an LLB, and 20 years in the legal industry, including working for multinational publishing company LexisNexis for over 11 years, holding positions in sales, marketing, and online legal research training, Corinne understands the marketing needs of modern law practices; and she knows the law.
Prior to setting up his own content marketing business, Paul worked in the Information Technology sector for over 20 years, specialising since 2008 in healthcare software. After working for large corporations including EMC, Philips, and CSC, both on the client and customer side, Paul understands how technology is being used to transform businesses and, crucially, how to bridge the communication gap between the technical and non-technical. Paul delivers specialist marketing content with expert knowledge healthcare, healthcare technology, information technology, and cybersecurity. These are areas he knows well and has a passion for creating engaging content within; content which senior business leaders are proud to put their name to.