We are Marketers who get Sales, and Sales leaders who get marketing.
When we started working, business people needed sales people if they wanted to acquire a product or service – they would actually need to be sold to! They would need someone to help understand what was needed, and why. The buyer would need pricing and an understanding of the buying process. Perhaps the buyer would need to see what they were getting or talk to other businesses who had the thing they needed.
Buying habits have changed to embrace the technology available. Today, buyers don’t need to talk to anyone until they know what they want. They often buy in the same way that we do personally – they are influenced by multiple channels, mostly digital: they do their research online and they often know how much they want to pay and who they want to engage with before they’ve even spoken to a single supplier.
We started Reach Revenue to help businesses to address the challenge of transitioning to a digital, content obsessed landscape – helping our clients to earn the right to engage with potential customers at the right time, in the preferred manner, and to grow more quickly as a result.
A combined 55 years experience.
Our working lives have always been focussed on sales and marketing. For us its always been about growth; whether as an employee of a large multi-national, the MD of an SME or as a consultant.
In the last 10 years we have worked with a wide variety of businesses, across multiple sectors. Their common goal was to sell more, and sell smarter.
John has been a business principal for almost thirty years. After a career in the IT Services and software industry John has spent the last 8 years working with businesses in a number of capacities; as an interim commercial leader, a non-executive director and as a consultant. Engagements have been with a broad mix of companies from a wide range of sectors. The scope of work has ranged from a summary strategic review to an 18 month interim leadership role. The common thread across all the engagements has been the clients desire to improve its sales and marketing capability. John typically works with three to four businesses at any one time providing a range of services, from telephone based mentoring to assistance with tactical or interim leadership.
Nik has spent over 20 years in a variety of Senior Marketing positions. His experience ranges from leading Sage Group’s European mid-market team, consulting for Microsoft and Oracle channels, and heading up the strategy and planning for Macmillan Cancer Support, to providing mentoring and support to under resourced marketers in ambitious SME’s. Nik has led teams covering the full marketing mix, from Brand and PR to Social and, more increasingly, driving businesses towards a stronger digital approach and online strategies. Although Nik demonstrates expertise across all of the key disciplines required of the modern marketing team, his focus is always on business growth and more fundamentally, lead generation, nurture and customer retention.
Jed has been working in the marketing field for over thirty years. His first role was to help a professional service start to “live in the customers’ world” which then led to him becoming Marketing Director. From there, he spent a number of years as a strategic marketing consultant for a market research business. This enabled him to work with companies within the UK as well as in Asia, Europe and the US. For the last ten years, he has been working with senior decision makers to identify and deliver significant business growth across a number of different industry sectors. The common theme throughout has been to help businesses challenge and improve the way that they acquire and retain customers.