Flexible working, an agile workforce, going plural, OBW (outcome-based working) - the impact of Covid has led to a rapid change in employment
Consultancy as a Service – What is the value?
It seems everything is now delivered ‘as a service’, and for sound business reasons. Indeed, the abbreviation ‘XaaS’ (which refers to the provision
Marketing Speak Translated
As we move to the next stage of these strange and worrying times, hopefully you have been able to take advantage of the government backed support and
When Agile becomes Fragile
In today’s modern working world, many businesses are ditching the traditional office desk, choosing instead to adopt the concept of agile working to
Cutting the cost of sales, using agile methods
There is no doubt that the traditional model of sales (think Arkwright’s in ‘Open All Hours’ or ‘Are You Being Served’) is a dim and distant memory.
The Reach Revenue Lifecycle – Stage 3: Engagement
In our series of articles so far on our approach to sales and marketing, we have discussed the fundamentals of creating awareness of your brand,
The Reach Revenue Lifecycle – Stage 4: Conversion
Closing the deal In this latest article in our series illustrating the Reach Revenue approach, we discuss the most important topic of all – making a
The Reach Revenue Lifecycle – Stage 5: Retention
How To Keep Your Clients In our previous articles illustrating the life-cycle of the Reach Revenue approach, we have looked at creating awareness,
There’s no Business like closed business…
There’s a misconception that a lot of business leaders are under that in this modern, digitally driven age we don’t have to actually ask for the order