As we move to the next stage of these strange and worrying times, hopefully you have been able to take advantage of the government backed support and
When Agile becomes Fragile
In today’s modern working world, many businesses are ditching the traditional office desk, choosing instead to adopt the concept of agile working to
Cutting the cost of sales, using agile methods
There is no doubt that the traditional model of sales (think Arkwright’s in ‘Open All Hours’ or ‘Are You Being Served’) is a dim and distant memory.
The Reach Revenue Lifecycle – Stage 3: Engagement
In our series of articles so far on our approach to sales and marketing, we have discussed the fundamentals of creating awareness of your brand,
The Reach Revenue Lifecycle – Stage 4: Conversion
Closing the deal In this latest article in our series illustrating the Reach Revenue approach, we discuss the most important topic of all – making a
The Reach Revenue Lifecycle – Stage 5: Retention
How To Keep Your Clients In our previous articles illustrating the life-cycle of the Reach Revenue approach, we have looked at creating awareness,
There’s no Business like closed business…
There’s a misconception that a lot of business leaders are under that in this modern, digitally driven age we don’t have to actually ask for the order
What is a sales pipeline?
When we talk about a pipeline, we are talking about a list of the deals that we expect to close in the timeframe that is appropriate to your business.
Key Account Plans and Account Based Marketing (ABM)
We’re often surprised that businesses do not have a structured plan for how to sell more to existing customers. In 1957 Igor Ansoff worked out that if