At Reach Revenue we help businesses create a best practice sales and marketing capability. We are an agile, virtualised organisation, meaning that we
There’s no Business like closed business…
There’s a misconception that a lot of business leaders are under that in this modern, digitally driven age we don’t have to actually ask for the order
In modern business has marketing now eclipsed sales?
In the era of modern business, the role of marketing and sales functions has shifted considerably in recent years. The marketing department is no
Maintaining Marketing Momentum
Flexible working, an agile workforce, going plural, OBW (outcome-based working) - the impact of Covid has led to a rapid change in employment
Consultancy as a Service – What is the value?
It seems everything is now delivered ‘as a service’, and for sound business reasons. Indeed, the abbreviation ‘XaaS’ (which refers to the provision
Marketing Speak Translated
As we move to the next stage of these strange and worrying times, hopefully you have been able to take advantage of the government backed support and
When Agile becomes Fragile
In today’s modern working world, many businesses are ditching the traditional office desk, choosing instead to adopt the concept of agile working to
Cutting the cost of sales, using agile methods
There is no doubt that the traditional model of sales (think Arkwright’s in ‘Open All Hours’ or ‘Are You Being Served’) is a dim and distant memory.
The Reach Revenue Lifecycle – Stage 3: Engagement
In our series of articles so far on our approach to sales and marketing, we have discussed the fundamentals of creating awareness of your brand,