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John Linney

Home » Archives for John Linney
The RR Lifecycle - Stage 1 - Creating A Brand That Lasts

February 28, 2023

THE RR LIFECYCLE STAGE 1 – Understanding the importance of brand awareness in customer lifecycle marketing

Stage 1 of our lifecycle in helping businesses achieve their sales revenue goals relates to brand awareness. Brand awareness as a broad and

Category iconMarketing best practice,  Sales & Marketing alignment,  Sales Improvement,  What we think

Marketing speak translated

February 8, 2023

How to prepare for your sales meetings

We all enjoy it when our relationships with our colleagues are predictable, inspiring and productive and yet sales meetings are often none of those

Category iconModern Business,  Sales & Marketing alignment,  Sales Improvement

Image for our latest post

January 17, 2023

How to strategically take risks in your marketing/advertising campaign and win

American Footballer Colin Kaepernick may not be a household name in the UK, but in the United States, he will be forever connected to the stand he

Category iconWhat we think Tag iconadvertising,  business risk,  marketing,  strategy

What we think

October 1, 2022

The Future of Business – Reduce the cost of the executive team

Let’s face it, the top team doesn’t come cheap, and increasingly businesses are realising that full-time positions at this level are not necessarily

Category iconWhat our clients think,  What we think

Closing deals

September 1, 2022

Overemployment and Why Having An Agile Workforce Will Increase Your Sales And Marketing Performance

I recently read an old but fascinating article entitled “Millennials are telling corporate America to go **** itself, and why that's a good thing”.

Category iconWhat we think

Marketing speak translated

June 1, 2022

Pitch Punch, 1st of the Month – Marketing as a Service

Flexible working, an agile workforce, going plural, OBW (outcome-based working) - there's no doubt that the employment practices are undergoing a

Category iconMarketing best practice,  Modern Business,  What our clients think,  What we think

Slider 1 Homepage

April 3, 2022

How can we come back from Covid stronger and better? 

Marketing affects a large number of activities within most organisations. However, three topics should be addressed to enhance the long-term

Category iconMarketing best practice,  What the UK thinks,  What we think

Image for our latest post

February 14, 2022

How to improve your sales pipeline

When we talk about a pipeline, we are talking about a list of the deals that we expect to close in the timeframe that is appropriate to your business.

Category iconModern Business,  Sales & Marketing alignment,  Sales Improvement,  What we think

Closing deals

January 29, 2022

The Art of Closing the Sale

There’s a misconception that a lot of business leaders are under that in this modern, digitally driven age we don’t have to actually ask for the order

Category iconSales & Marketing alignment,  Sales Improvement,  What our clients think,  What we think

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