I recently read an old but fascinating article entitled “Millennials are telling corporate America to go **** itself, and why that's a good thing”.
THE RR LIFECYCLE STAGE 1 – Understanding the importance of brand awareness in customer lifecycle marketing
Stage 1 of our lifecycle in helping businesses achieve their sales revenue goals relates to brand awareness. Brand awareness as a broad and
Pitch Punch, 1st of the Month – Marketing as a Service
Flexible working, an agile workforce, going plural, OBW (outcome-based working) - there's no doubt that the employment practices are undergoing a
How can we come back from Covid stronger and better?
Marketing affects a large number of activities within most organisations. However, three topics should be addressed to enhance the long-term
How to prepare for your sales meetings
We all enjoy it when our relationships with our colleagues are predictable, inspiring and productive and yet sales meetings are often none of those
How to improve your sales pipeline
When we talk about a pipeline, we are talking about a list of the deals that we expect to close in the timeframe that is appropriate to your business.
The Art of Closing the Sale
There’s a misconception that a lot of business leaders are under that in this modern, digitally driven age we don’t have to actually ask for the order
Developing new ways of creating sustainable relationships with customers
As a consequence of the pandemic, we have all, particularly in our private lives, got used to doing more things, including buying and selling, via the
What problems do your target customers have?
Who do you really want to do business with? When working with clients we often find that the customer portfolio could do with a really big shake