Who do you really want to do business with? When working with clients we often find that the customer portfolio could do with a really big shake
How can we come back from Covid stronger and better?
Marketing affects a large number of activities within most organisations. However, three topics should be addressed to enhance the long-term
Adding Value to the Due Diligence Process
Every VC understands the importance of checking the legal and financial aspects of a prospective venture. But the ones at the top of their game look
There’s no Business like closed business…
There’s a misconception that a lot of business leaders are under that in this modern, digitally driven age we don’t have to actually ask for the order
Maintaining Marketing Momentum
Flexible working, an agile workforce, going plural, OBW (outcome-based working) - the impact of Covid has led to a rapid change in employment
Consultancy as a Service – What is the value?
It seems everything is now delivered ‘as a service’, and for sound business reasons. Indeed, the abbreviation ‘XaaS’ (which refers to the provision
The Reach Revenue Lifecycle – Stage 4: Conversion
Closing the deal In this latest article in our series illustrating the Reach Revenue approach, we discuss the most important topic of all – making a
What is a sales pipeline?
When we talk about a pipeline, we are talking about a list of the deals that we expect to close in the timeframe that is appropriate to your business.
Effective Sales Meetings
We all enjoy it when our relationships with our colleagues are predictable, inspiring and productive and yet sales meetings are often none of those