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John Linney

Home » Archives for John Linney
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August 9, 2024

The Strategic Review: A Diagnostic Analysis of Sales and Marketing Capabilities

At Reach Revenue, business growth is approached as a process that requires careful analysis and understanding. Our strategic review begins with an

Category iconBusiness Growth,  Corporate Strategy,  Sales & Marketing alignment

What we think

July 11, 2024

Balancing Effort and Value: The Reach Revenue Approach

In consulting, particularly within sales and marketing, there is an important distinction between expending effort and creating value. This

Category iconWhat the UK thinks

Closing deals

June 11, 2024

AI and GDPR: Navigating Compliance in a Digital Age

The General Data Protection Regulation (GDPR) was enacted in May 2018, representing a significant transformation in data privacy legislation across

Category iconModern Business,  What the UK thinks,  What we think

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May 31, 2024

Creating Alignment Between Sales and Marketing Teams: Advanced Insights into ‘Smarketing’

The alignment of sales and marketing teams, a strategy commonly referred to as 'Smarketing', has been widely acknowledged as a critical factor in

Category iconBusiness Growth,  Marketing best practice,  Sales & Marketing alignment,  What we think

What we think

March 18, 2024

Maximizing Value in SME Acquisitions: The Strategic Advantage of a Strong Online Presence

In 2023, the UK's SME acquisition landscape enjoyed a 12% increase from the previous year, underscoring a growing recognition of the strategic value

Category iconWhat the UK thinks

Marketing speak translated

February 21, 2024

S&M&AI: The Paradigmatic Shift in Business Transactions through Artificial Intelligence

In the evolving landscape of business, the confluence of Sales & Marketing (S&M) with Artificial Intelligence (AI) heralds a transformative

Category iconModern Business,  What the UK thinks,  What we think

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January 25, 2024

5 Strategic Sales Initiatives for SMEs in 2024: A Reach Revenue Guide

For SMEs, staying ahead means adopting sales strategies that are not only effective today but will also stand the test of time. Here, we discuss five

Category iconBusiness Growth,  Sales Improvement,  What the UK thinks

What we think

November 14, 2023

Navigating B2B Sales in Winter: Strategies and Insights

The winter months present distinct challenges and opportunities in the B2B sector. Understanding these seasonal dynamics is crucial for developing

Category iconWhat the UK thinks

Closing deals

October 26, 2023

Maximising Business Growth: Reach Revenue’s Unbeatable Fixed-Price Plan

In today's volatile digital environment, agility is the key to survival. Reach Revenue's fixed-price plan offers an all-inclusive solution tailored to

Category iconBusiness Growth,  Modern Business,  What the UK thinks,  What we think

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